Welcome to Farmaround
I set up Farmaround in 1994, London’s first organic box scheme, with a desire to promote the benefits of organic
food to one’s health and the benefits of organic farming to the planet, and in particular for the protection of
wildlife habitats.
I grew up as industrial farming was taking hold. I bore witness to how it was ravaging our countryside.
Hedgerows were grubbed up to create vast prairies, woodland uprooted to make way for the new massive combine
harvesters. Six hundred potent and insufficiently tested EU permitted agrochemicals were being sprayed, often
indiscriminately, and seeped into our streams and rivers. We were polluting our planet and destroying the
fertility of our soils. On this course nothing would survive, not even ourselves. Of course, this still continues.
With industrial farming also came the barbaric factory farming of animals. Farmaround have always been close to animal
welfare charities like Compassion in World Farming and actively campaign for animal rights - against factory farming
and live animal exports.
In 2007 I launched Izzy Lane, an ethical fashion label, at the heart of which are the 600 sheep I rescued, mainly as
lambs from slaughter. At Izzy Lane the animals come first and I use the skills of the British textile industry to transform
their wool into our clothes izzylane.com for which I have been the recipient of numerous RSPCA Good Business Awards and
Fashion Design Awards. In 2011 I launched Hen Nation eggs – all the hens which lay the Hen Nation eggs will live out their
whole lives* in peaceful retirement. Our eggs are sold through Farmaround.
At Farmaround we have wonderful customers who share our values, some who have been with us since we began 25 years ago.
I do hope you will give us the opportunity to bring Farmaround to you.
Kind wishes,
Isobel
* Most hens including organic and free-range ones are killed at 68-72 weeks old yet they can carry on producing eggs
their whole natural lives of 5-7 years.